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THIS BRAND IS MY LIFE

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BEHIND THE circle LOGO

i drew up The original circle logo with pencil on some scratch paper and was taken digital w the help of my buddy chris stark. My goal was to create an iconic logo that represented the concepts of perpetual change, continuity, strength, and peace. i wanted something that to me represented the full gamut, all aspects of life.

The logo incorporates all numbers 1 through 10, which add up to 55. 55 in numerology stands for perpetual change and trust. It also incorporates the G from Gamut and the lower case f for fitness, as well as my initials, pf. Here is one of my first brainstorm designs i ever drew up that never made it to print, incorporating the 55 concept:

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